The wellness and natural movement is influencing everything and has hit surgery trends. There has been an increasing demand for more subtle surgeries and a much lower demand for cosmetic procedures altogether.
Although considering Brexit passed in 2016 this isn’t a surprise, consumers aren’t in the mindset to invest in surgery (despite consumer spending increasing last year). This combined with the changing attitudes towards wellness and beauty this has caused cosmetic procedures in the UK to drop by 40% in 2016.
A New Wave
There is a new wave of cosmetic surgery, demands have shifted away from the frozen, plumped-up and pinned-back faces of the nineties. Dr. Leah Totton declares “subtle surgery is officially en vogue.” Overdone is no more and subtle enhancements are now at the forefront of the surgery world.
Dealing with those ‘problem’ areas while maintaining a natural look is key. There has been a “30% rise in women requesting smaller nipple sizes” explained Plastic Surgeon Consultant, Dan Marsh speaking to the Daily Mail.
People want smaller breast augmentation sizes with the average dropping from 350-400cc to 250-300cc which is approx. a D-C cup.
So What’s Going To Be Popular in 2017?
- Fat Freezing
Cryolipolysis machines are filling the market and becoming more ubiquitous to meet the growing demands of fat freezing. A minimally-invasive alternative to liposuction.
- Subtle Breast Augmentation
Following demand for more smaller augmentation sizes, ‘subtle’ breast augmentation is going to become more popular. Reflecting pop culture with stars like Taylor Swift fronting the less augmented style.
earFold is a pioneering procedure that allows people to improve the appearance of their ears without the need for surgery. After local anaesthesia, a small incision and a few dissolvable stitches you’ll be good to go. The simple procedure takes just 20 minutes with little downtime required.
- Leg Shaping
One set to blow up during 2017, following the new emphasis on legs rather than cleavage, as confirmed in Vogue’s article, where they declared the end of cleavage in late 2016. Now it’s all about legs and following this trend is the rise of microliposuction. A minimally invasive surgery which sculpts the leg areas for better definition.
- Butt implants
Butt implants have already seen an enormous surge in demand, spiking 500% in the second half of 2016, fueled by the likes of Kim Kardashian and Jennifer Lopez the trend is showing no sign of slowing down.