Anti-ageing products can vary drastically in price, which can leave you with the tricky issue of knowing which are the ones worth buying.
To show you just how much they can vary, we are comparing two serums at the polar opposite sides of the price spectrum.
We’re comparing Aldi’s Lacura serum, the newest launch in their budget anti-ageing skincare line with JK7’s rejuvenating serum.
JK7 Rejuvenating Serum, £1,250 (left), Aldi’s Lacura Vitacell Serum, £6.99 (right)
JK7 – Why Is It So Expensive?
So why is JK7’s rejuvenating serum one of the most expensive anti-ageing products in the world?
The creator, Dr Jurgen Klein or the past owner of Jurlique is responsible for best-selling, pure and high-quality healthcare and cosmetic products. He built Jurlique from the ground up and when he sold the company for $144m Jurlique was selling in over 5,000 stores worldwide.
Dr Jurgen Klein is undoubtedly an expert in skincare and cosmetics, ensuring his products are the best-quality and his rejuvenating of course no exception. Dr. Klein conducted rigorous scientific testing to ensure every ingredient is of the most effective it can be.
JK7’s rejuvenating serum is the culmination of seven years of research and testing. The luxury serum is made of the most expensive, pure and highest-performing ingredients to ensure the product is, as JK7 claims, “the perfect anti-ageing formula”.
- Ylang Ylang
A lengthy three-fold spagyric extraction process is used to ensure these ingredients remain as potent as possible.
It’s clear JK7’s serum is one of the highest calibre in anti-ageing, using a mix of the most effective ingredients and ensuring their potency stays intact.
Aldi’s Anti-Ageing Serum
Following the ‘overwhelming’ popularity of its predecessors (Aldi’s caviar skincare range), Lacura serum concentrate is part of Aldi’s new skincare line launching nationwide on March 30th.
- Hyaluronic acid
- Glutamine amino acid
- PhytoCellTec™ nunatak®
This time the supermarket opt for a different active ingredient, using stem cells derived from alpine flowers that survived ice age conditions over 11,000 years ago. The flowers developed unique strategies to adapt and protect themselves during such a harsh environment. The ingredient improves skin density, elasticity and firmness and reduces roughness.
So Which Is Better?
JK7’s Rejuvenating Serum, which represents the highest quality of anti-ageing skincare. However Aldi’s serum is certainly a good competitor, who’s price doesn’t represent it’s quality.
Although not perhaps of JK7’s calibre, cosmetic formulator Georgios Tzenichristos compares the serum to La Prairie’s anti-ageing range who concludes, “All in all I would say that in terms of both actives, emollients and functionals La Prairie is better, but not hugely” when talking to the Sun. An encouraging result considering it’s over 30 times cheaper. It’s perfectly good and surpasses what you would expect for a budget product.
JK7, on the other hand, deliver exactly what you would expect, the world’s best ingredients, processed to ensure the highest purity and potency. as Klein explains, “This is the level of quality and luxury known by Cleopatra.”