We’ve made a few predictions for what we feel is going to explode in popularity in 2017, some are already very much on trend but we feel they’re going to grow significantly in the upcoming year.
1. Veganism
#TheYearOfTheVegan
Veganism has grown 350% in the last decade, shown in recent research commissioned by The Vegas Society. 2016 showed veganism is growing faster than ever. This means in 2017 we will see more and more vegan alternatives hitting the mainstream, such as beauty products and fashion. More and more vegan dishes will creep into restaurant menus and claim larger spaces with a larger variety of options to meet demands.
Celeb vegans include: Ellie Goulding, Ariana Grande, Liam Hemsworth & Peter Dinklage.
2. Anti-ageing Supplements
The global market for beauty supplements is predicted to rise to £5.58bn by 2020. A substantial shift in the way we approach beauty, understanding nutrition is just as important as cosmetic products.
The supplements usually involve stimulating collagen, through either including a hydrolysed form of the protein which we can absorb, or the nutrients which stimulate our body to produce more of the molecule. Notable supplements of 2016 include Lumity (£79.00), Ingenious Beauty (£75.00) and Beauty Beneath (£34.99) and we’ll see more and more come onto the shelves in 2017.
3. Anti-Inflammation Foods
Heard of golden milk? It’s a turmeric latte which as the guardian describe, was “2016’s drink of choice”. 2016 was certainly the year of the wonder spice and anti-inflammatories will continue to grow, and eventually become the norm. Considering all illnesses are in someway linked to inflammation, this is a big win.
4. Plant Protein
W the rise in veganism alternatives protein sources are proliferating, rather than the mainstream whey, which is dairy. Plant protein is now growing over twice as fast as whey and is no longer a niche, heading straight for the mass market.
5. Cutting out Sugar
2016 saw a hatred for refined sugar. A soft drinks industry levy (SDIL) or sugar tax was announced, targeting firms producing sugary drinks to cut back on added sugar. This was one of the measured carried out to aid the obesity crisis, which is becoming a major problem in the UK, costing the NHS a massive £6bn.
Additionally, a conspiracy arose after light was shed on a 60-year-old document where essentially the sugar industry paid research that promoted fat as the culprit of heart disease in order to overshadow research implying it was sugar. The study bringing this to light was carried out in November 2016 and now has over 400,000 views.
Expect to see more sugar cuts and alternatives making their way into supermarkets in 2017.
Consuming refined sugar causes glycation, where sugar molecules latch onto proteins in the bloodstream to form harmful new molecules which cause premature ageing.
