Gin has become an increasingly popular drink. The tipple has seen enormous and consistent growth, with more and more choosing it as their go-to beverage. Gin is booming in 2016, Sales have reached a record-breaking high of over £1bn (WSTA). With a massive 3 out of 4 bottles imported around the world are from the UK.
- On trade gin sales have increased by 13% in the last twelve months.
- Gin has outperformed every other spirit category for on trade sales, seeing double digital growth for the past six consecutive quarters.
- 283,000 hectolitres, the equivalent of 40 million bottles, of gin have been sold in the on and off trade in UK in the last twelve months.
- 40 new distilleries have opened in the UK in 2016.
All stats from WSTA
The aptly named ‘anti-aGin’ is distilled with 90g pure collagen and age-defying botanicals including green tea, witch hazel, nettle and gotu kola. All of which are powerful antioxidants and help protect against free radicals, rogue molecules which break down the structures supporting a youthful complexion.
Collagen is the structural protein that makes up 30% of the protein in our body. It’s responsible for the firmness of our skin, as we age our collagen levels decline, meaning the underlying structures of our skin is weakend. This causing the wrinkles and loss of tightness synonymous with age.
Does It Work?
There’s no scientific evidence that suggests collagen supplementation works. Alcohol as an anti-ager is quite the contradiction considering it’s generally thought to accelerate the ageing process, dehydrating the skin which leads to wrinkles.
Regardless of this, the beverage is proving popular. Having already sold out online from the limited retailers that stock it. We think it’s a welcome addition to the booming gin market and a nice mix of anti-ageing botanicals certainly can’t do any harm! But remember to always drink in moderation!