Wrinkle reducing, skin smoothing, tone-evening, we’ve found the best serums out there to help you age positively in the new year.
See our selection of some of the best positive ageing serums on the market to reduce wrinkles and leave your complexion glowing.
We’re taking the wondrous claims that often come with the industry with a pinch of salt. For our list we’re going by quality of ingredients and reviews for our verdict, analysing a range of serums from low to premium price for good measure.
So which are the best to choose? Let’s get into some of the best we’ve found.
Olay Regenerists 3 Point Super Serum
£20.99 at Boots
A serum which offers some proof that it actually works, which is often elusive when it comes to this industry.
Olay scientists conducted a five day clinical study using the cutometer, an internationally recognised measure for skin firmness. It was tested in 3 key areas; the face, neck and décolletage and showed a significant improvement.
The product isn’t cased in any dazzling gold packing, neither does it over-promise. The marketing is minimal, letting it’s contents do the talking… as it should be.
No7 Protect and Perfect Intense ADVANCED Serum
£34.00 at Boots
A new iteration of No7’s classic positive ageing serum and the UK’s first to be clinically proven to deliver ‘anti-wrinkle’ results which are shown to keep getting better over time.
80% of women in a clinical trial of No7 users boasted it was the best results from an anti-ageing product they had ever seen. The serum is ideal for smoothing complexion and reducing wrinkles while maintaining a radiant complexion.
Clinique Smart Custom-Repair Serum
£50.00 at Boots
A fairly hefty price tag at £50.00 for a measly 30ml of product, however we’re confident the pros outweigh the cons for the Clinique Smart Custom-Repair Serum.
The product claims to address skin tone, wrinkles and firmness. It delivers on all three but we’ve found it works best for improving texture, smoothing and softening your complexion while giving a radiant glow. If you’re looking for something to address pigmentation we suggest finding something else.
The Ordinary “Buffet” Multi-Technology Peptide Serum
£12.70 at LookFantastic
Although one of the cheapest on the list there’s no doubt “Buffet” Multi-Technology Peptide Serum by The Ordinary deserves a place. The serum complex includes multiple peptide formulas to revitalise and repair skin, reduce wrinkles and improving texture.
The Ordinary are known for their affordable skincare that delivers, while offering a transparent approach to their ingredients or in their words, ‘integrity in skincare’. And they’ve had a fantastic year, gaining a reputation for quality, winning a range of accolades including the Sunday Times Style Beauty Awards 2017.
Vichy Ideal Life Serum
£30.00 at Boots
A potent serum enriched with Liquorice Root and Adenosine, to reduce the appearance of pores, improve texture and reduce fine lines, although it’s stand-out feature is the ability to highlight and illuminate your complexion.
A dose of Vichy’s signature Mineralizing Thermal Water makes a welcome addition to the formula, helping to strengthen the skin’s moisture barrier and provide protection.
Votary Superseed Oil
£55.00 at Liberty
The formula is the result of 21 different blended super seed oils, it’s ideal for dealing with irritation and inflammation while the myriad of essential oils nourish and repair damaged skin.
Estee Lauder Advanced Night Repair Complex II
£47.70 at John Lewis
One of the classics, a true skincare superhero by Estee Lauder which has been at the forefront of the positive ageing scene year after year and will continue to be so for 2018.
The formula has been tested and proven over four weeks by 520 women and 75% of the group happily boasted their skin looked visibly younger.
Elemis Pro-Collagen Super Serum Elixir
£49.00 at LookFantastic
A potent formula harnessing the antioxidant power of African birch bark, red seaweed and padina pavonica with a healthy dose of the much-loved hyaluronic acid to keep skin supple.
Clarins Double Serum Complete Age Control Concentrate
£57.00 at Boots
Clarins Age Control Concentrate aims to work on five vital functions of the skin for a clearer and healthier looking complexion. The formula includes 21 active plant-based extracts housed in an translucent golden-orange bottle, the same colour as the star ingredient, the wonder-spice turmeric.
An added bonus is the rotating push button meaning quantity is much easier to measure and there is no wastage.
Estee Lauder Perfectionist [CP+R] Wrinkle Lifting/Firming Serum
£53.10 at John Lewis
Another best-selling serum from Estee Lauder but this time the formula specifically targets wrinkles. It’s by no means cheap, but in this case you get what you pay for and the product is nothing short of quality. The complex has bene proven to boost collagen levels after just a week of use. Clinical tests yielded a 96% success rate in significantly diminishing the appearance of wrinkles after 4 weeks.
Oskia 16 Pro-Collagen Super Serum
£85.00 at Lookfantastic
Oskia offer a milky white formula which sinks into skin, helping to plump and hydrate to give you a more revitalised appearance. 16 represents the nutrients and bio-activates present in the product to boost collagen with the addition of good old hyaluronic acid to intensely hydrate skin.
Dragon’s Blood Advanced Sculpting Serum
£125.00 at Harvey Nichols
The fantastical sounding dragon’s blood complex coloured in a light red to add the sense of mystique surrounding the product. With the highest price tag of the list, the unique dragon blood complex has a lot to prove. The reasoning behind this cost is the fact that it’s Radial’s triple potency product, ingredients are much stronger and more efficacious as a result. The serum is designed to sculpt your complexion by improving elasticity, reducing wrinkles and maintaining hydration levels.
Lancome Visionnaire 2nd Generation LR 2412 2% – Cx
£62.00 at Boots
The sci-fi sounding LR 2412 is a molecule born from 12 years of research, designed to penetrate all layers of the epidermis.
The serum targets; pores, wrinkles and texture and we can’t fault it in these areas. You can see (and feel) visible results after use as skin is softer and clearer. Reviewers were particularly impressed with its ability to reduce the appearance of pores over time.
Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum
£66.00 at Boots
A formula change of the signature golden serum capsules by Elizabeth Arden to include a ‘youth-restoring’ boost. The original has become a positive ageing essential for many loyal customers and gained quite the reputation. That’s not to say Elizabeth Arden have become complacent. They’ve continued to tweak and improve the formula. The latest iteration of the serum aims to be more effective than the last, revitalising skin to improve texture and smoothness while reducing wrinkles.
Benefit Instant Comeback Facial Serum
£31.20 at John Lewis
A wonderful serum for an immediate boost for tired and dull skin while also protecting your visage from premature ageing. It’s packaged in a vial that could be straight out of a fairytale and the effects are quite magic. It’s quick-absorbing, an instant pick-me up with one enthusiastic customer describing it as ‘a shot of espresso for tired skin!’.
Murad Retinol Youth Renewal Serum
£55.25 at John Lewis
We’re all fond of retinol when it comes to mature skincare. Decades of research have illustrated that it’s an extraordinary positive ageing ingredient for its ability to repair and revitalise skin, visibly diminishing wrinkles and fine lines.
It’s the star ingredient of Murad’s Youth Serum, Dr Murad’s breakthrough product with tests revealing that 98% of women who tried it had noticeably smoother skin. The product shows impressive results in as little as two weeks, and has had a great year, winning an Image Beauty Award for 2017.