Whether you want to reduce wrinkles, smooth your skin or even your skin tone, there are so many serums on the market that promise to deliver these results. We’ve sifted through all the best anti-ageing serums to find the ones with the best quality ingredients, best reviews and at a range of prices. Find out all the best wrinkle-reducing and skin smoothing serums for mature skin out there with our top 10 list!
No7 Protect and Perfect Intense ADVANCED Serum
£34.00 at Boots
No7’s positive ageing serum remains one of the best on the market. It was the first in the UK to be clinically proven to deliver anti-wrinkle’ results. 80% of women who tries it said it was the best they had seen. Years later, it’s still a favourite of ours. It’s great for both reducing wrinkles, smoothing your complexion and a radiant complexion.
Vintner’s Daughter Active Botanical Serum
£175.00 at Cult Beauty
One of the pricier serums on the list, it’s very easy to be put off trying the Botanical Serum. However, around since 2014, this serum has slowly been proving to customers that its one of the best serums out there and worth the hefty price tag.
It was created after two years of research into the best non-harmful ingredients and is now used by make-up artists, models, beauty editors and bloggers across the world.
It has a high number of active ingredients with 22 botanicals and essential oils that are skin-firming, anti-inflammatory and elasticity-strengthening. With all that praise, it may just be worth splashing the cash to restore your skin.
Olay Regenerists 3 Point Super Serum
£31.49 at Boots
A serum which offers some proof that it actually works, a five-day clinical study tested 3 key areas – the face, neck and decolletage and found that this serum showed significant improvement.
The product isn’t cased in any dazzling gold packing, neither does it over-promise. The marketing is minimal, letting it’s contents do the talking… as it should be.
Clinique Smart Custom-Repair Serum
£54.00 at Boots
Although the price tag is hefty for a 30ml bottle, we’re confident the pros outweigh the cons for the Clinique Smart Custom-Repair Serum.
The product claims to address skin tone, wrinkles and firmness. It delivers on all three but we’ve found it works best for improving texture, smoothing and softening your complexion while giving a radiant glow. However, if you’re looking for something to address pigmentation it’s best to find something else.
Eminence Stone Crop Serum
£36.00 at Eminence
For anyone suffering from Rosacea or reddening of the skin, this serum is one of the best you can find.
Its made for people with hypersensitive skin and is full of soothing botanicals like rosehip oil, lavender, and a unique bicomplex blend to soften, hydrated, heal broken capillaries and nourish the skin.
The Ordinary “Buffet” Multi-Technology Peptide Serum
£12.70 at LookFantastic
The serum complex includes multiple peptide formulas to revitalise and repair skin, reduce wrinkles and improving texture, and best of all it has a cheap price tag!
The Ordinary is known for its affordable skincare that delivers while offering a transparent approach to their ingredients. They have won a considerable amount of awards for their skincare range, and the reviews are glowing, making it a great range to explore.
Estee Lauder Advanced Night Repair Complex II
£47.70 at John Lewis
One of the classics, a true skincare superhero by Estee Lauder which has been at the forefront of the positive ageing scene year after year and will continue to be so for 2018.
The formula has been tested and proven over four weeks by 520 women and 75% of the group happily boasted their skin looked visibly younger.
Clarins Double Serum Complete Age Control Concentrate
£57.00 at Boots
Clarins Age Control Concentrate aims to work on five vital functions of the skin for a clearer and healthier looking complexion. The formula includes 21 active plant-based extracts housed in a translucent golden-orange bottle, the same colour as the star ingredient, the wonder-spice turmeric.
An added bonus is the rotating push button meaning quantity is much easier to measure and there is no wastage.
Estee Lauder Perfectionist [CP+R] Wrinkle Lifting/Firming Serum
£53.10 at John Lewis
Estee Lauders Wrinkle Lifting Serum continues to be a best seller. It specifically targets wrinkles and has been proven to boost collagen levels in the skin after just one week. Tests even showed a 96% success rate in diminishing wrinkles after 4 weeks.
The price tag is high, but with such proven results, we think its worth it.
InstaNaturals Age Defying Skin Clearing Serum
£14.97 at Amazon
If you have dark spots on your skin or acne scars, the Insta Naturals Serum is the best option for treating your skin alongside anti-ageing properties.
Full of ingredients like retinol, salicylic acid, niacinamide, tea tree oil, and vitamin C, users love this serum and have found their skin drastically changed!
It’s suitable for all skin types, so even if you have sensitive, dry, or oily skin you don’t have to worry about redness or irritation on the skin.
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